Monday, January 20, 2020

Reduced Poaching Incidents due to Increased Poaching Laws :: Argumentative Persuasive Essays

Reduced Poaching Incidents due to Increased Poaching Laws While driving down and old dump road, Curly, as we will call him, spotted some deer just off the road. Slowing down he realized that the few deer that he had seen were all exceptionally fine bucks. Driving off he ponders whether he should go back and take these exceptional deer. Screech!!!! He flipped a 180 and headed back. Arriving back he picks out the nicest one of the bunch and reaches for his gun. Resting the gun in the door, he takes aim and shoots. The deer falls and the rest run for fear of being shot too. Curly pulls away knowing he had just taken a very fine deer. Later that night Curly returned with his friend Moe, his name for the time being, to retrieve the antlers from the deer he had shot earlier. They both exit the vehicle and walk over to the deer. Taking the saw, they slowly cut off the horns. About two months later the two boys were stopped by a wildlife official and were questioned about the shooting. They told the truth and now they both face huge fines, communit y service, possible jail time and felony charges. Poaching has been done ever since the first regular hunting season was formed. Most at that time poached to stay alive by using the meat and hides. In the present day some people still poach just to stay alive but the main concern is the taking of trophy size animals. The horns of and big buck or bull sell for exceptionally high prices. This is a big concern for the animals and for the people who depend on their existence for survival. Colorado has had one of the biggest problems with poaching. Well, they did for a while. Since a magnificent bull elk named Sampson was killed in Estes Park in the 1990's, Colorado has increased laws on poaching a great deal (Taking aim). This incident gave hunting a new name. People began to believe that hunters were only killing to "stuff a trophy" or "get a wall hanger" (Taking aim). The Sampson Law Some people think that those who poach have their own rights because the game is on their property or they are in need. In some cases this is true, but only to a certain extent. They state that if the person who owns the property stocks the lake or creek, or has problems with excessive game animals on his or her property, then this will fall into play.

Sunday, January 12, 2020

Hcl marketing stratergies

Later there was limited choice for mostly products and companies didn't have to put much efforts to sale their product. But today's scenario is totally different. Consumers have choice because of availability of varieties and options. We can say today's consumer is the king of market. So it is important to know his buying behavior and try to fulfill his demand. Company's aim should be customer delight not costumer satisfaction. The purpose of this dissertation project is to know the marketing strategies which HOC Manifestoes Ltd. Sees to become the market leader in the field of Personal Computers and Different marketing strategies adopted by HOC to compete with others. HOC Manifestoes how much is fulfilling the customer needs and try to sale the maximum of personal computer This dissertation report making was really good learning period for me. I got opportunity to know the theoretical knowledge related to marketing strategies. This dissertation report is part of course of PAGE progr am, which is set by CACTI, and it is necessary for every student to under go for dissertation project.This project report is also made for submission to Institute of Management Education, Sahib's. Sustains including in this report are research methodology, analysis of activities, conclusion and bearing from this project Bibliography is also given in last to know from where information has been taken to complete this project. I hope this project will serve the purpose. IT HARDWARE INDUSTRY: AN INTRODUCTION The Indian IT industry is, undoubtedly, a shining Jewel in the country crown. The achievements of our IT companies have earned us the respect of the most developed nations of the world.The skills, ingenuity, dedication and drive of our young IT professionals is acknowledged worldwide. Today, there will hardly be a company of any stature anywhere in the globe where Indian IT professionals are not making a stellar contribution. However, most of the growth in IT has been in the softwa re services and support segment. I do believe that if we are going to continue our thrust and growth in the IT industry, it is imperative that we develop a robust hardware industry and emerge as an important destination for high end product development.While software development has been the more visible face of our IT industry, we cannot deny the fact that ultimately it is ‘hardware' that runs the ‘software'. While ‘hardware' is of no use without software, the converse is also equally true. The development of a vibrant ‘hardware' industry in India has been lagging behind on account of various factors. The underlying fact is simple. Unless companies are able to manufacture products that can compete with the world's best in quality and unless they manufacture in volumes that make them cost efficient and globally competitive, they will not survive.A major bottleneck in the development of the ‘hardware' industry has been the lack of a strong local componen t industry. It is my humble suggestion that the government, both at national and state levels do everything in their power to promote such industries so that by the end of this decade, we can have a strong and world-class component industry. Sure, we have a long way to go to catch up with Taiwan or China or even Malaysia, but I believe with the right encouragement we can develop a strong ‘hardware' industry. I must make a point here about the viability of ‘hardware' as an industry in India.It is a myth that the ‘hardware' business is not profitable. This point of view has been largely perpetrated on account of the large number of players who made half hearted or weak attempts to enter this business. To be a success in the hardware business requires both vision and grit. I often give the example of my own company D-Link (India) which, starting out as a small manufacturer of modems has grown to become a RSI. Billion company with a product range that extends from mode ms to routers. But success has not come easy.We have made massive investments in both plant and people and have spared no effort in getting the best of equipment and talent. More importantly, we have set up a strong R&D backbone to support our manufacturing. Which brings me to the next point: the importance of R&D? Technology in the IT space changes very rapidly. Technological obsolescence is not just a ‘click'- it has thrown strong companies out of business. In this scenario, the importance of R&D can hardly be overemphasized. It is vital that those who venture onto ‘hardware' industry are seized of this fact.Only through strong R&D can manufacturers ensure continuous product improvements and keep their offerings truly ‘state-of-the-art'. Over a period of time, with a strong R&D base, Indian companies can look forward to developing innovative products and own Intellectual Property Rights (par's) on such products. I dream of the day, and I believe it's not too far away, when technology for products developed by Indian companies would be licensed to global manufacturers as well as innovative products manufactured by Indian companies would be available worldwide.The state of our hardware industry and R&D infrastructure is quite the same as that of the software industry a couple of decades ago. Visionaries like Unmannerly and Skim Preemie have shown that we have the potential to achieve global stature in a business. Extending our sights a little further, we have seen how a Armband or Dry. Redder have got recognition for Indian R&D in the Pharmacy industry. There is no reason, therefore, why we can't develop a strong R base in the IT industry as well.The development of a strong hardware industry base would also go a long way in increasing the IT penetration in our country, which is still very low. I do believe that we have all the elements to become a significant player in both IT hardware as well as R. As IT penetration increases, as organizatio ns across the country network, as we build more robust IT backbones in various spheres of our activity, we will need more and more hardware. Rather than be totally dependent on imports, we need to have a thriving component and hardware industry backed by strong R.Along with our strength in software services, it will provide another cornerstone towards India truly becoming a global IT superpower. India a Global IT Super Power The Indian computer hardware industry has growing at a rate of over 30 per cent annually for the past few years and this pace is expected to be maintained until 2005. As the first table above shows, domestic manufacture has been increasing, but so also have imports. The locally manufactured computers cater to low-end applications while the imported computers continue to facilitate CAD, CAM, CASE, multi-media, and other high-end applications.Indian computer hardware and peripherals industry segments are dominated by U. S. Joint ventures and suppliers. IBM in coll aboration with Tats, Hewlett Packard in association with HOC Limited, Digital Equipment Corporation with Hindsight Group, Silicon Graphics with Tats, Oust to mention four major Joint ventures) manufacture computer hardware for the domestic and export markets. Compact, Silicon Graphics, and Dell have opened offices to sell their computers in India. Sun Microsystems and Apple distribute their products through Wiper Information Technology Limited.Most business firms in India have not computerized. Many of those who have, still use outdated products such as dot-matrix printers instead of laser and ink-Jet printers. As more and more international companies set up office in India, the demand for hardware will increase. The growing awareness of the case to shed fat in the public sector will call for more automated operations; this too will generate demand for computers. The prospects for both exports to, and investment in, this sector are excellent.IT hardware manufacturing in India is a c lassic case of the chicken and egg syndrome. Should we wait for the market to grow to high volumes that Justify creating a manufacturing base in India, or should we Just kick-start manufacturing so that prices then come down and thereby create volumes? The debate has raged on long enough and no consensus seems to be emerging. Rather, things took a turn for the worse with recent years witnessing a perceptible decline in manufacturing activity.Therefore, when a recent MATT study, conducted Jointly with Big Five firm Ernst & Young, concluded that the Indian hardware industry had the potential to reach a size of $62 billion by 2010, it not only raised many an eyebrow, but derisive laughter from skeptics. Sample some salient conclusions of the study which paint a rosy future for India Hardware Inc: By 2010, the Indian hardware industry has the potential to grow to twelve times its existing market size, with the domestic market counting for $37 billion and exports accounting for another $ 37 billion.The study has identified major export opportunities in the areas of innovative new devices, contract manufacturing and design services. The study says that component exports offers an opportunity worth $5 billion, while that of design and related services in embedded systems and wireless telecommunication services can bring in another $7 billion by 2010. Further, ambitious projections have been made in the area of contract manufacturing, which represents a $11 billion opportunity if India succeeds in capturing a share of only 2. Percent of the global pie by 2010. Though the rosy projections look good on paper, is this growth really possible?Skeptics deride the study as an attempt by the hardware industry to copy its software counterpart, which has been tom-timing Mascot and Muckiness's projection of $87 billion in software revenues by 2008. MATT officials are however quite upbeat. Says Avian Deckhands, president of MATT, â€Å"There are four key steps which we need to ta ke to make India a manufacturing-friendly country. Firstly, market India as a hardware destination and build a brand akin to software. Making India manufacturing-friendly through improvements in infrastructure and logistics should follow this.We should also emphasis on design and innovation through the development of Indian solutions for Indian needs. All these initiatives need to be backed up by the government with adequate funds. † The bright side For a country whose economy is so heavily dependent on agriculture, a vibrant hardware industry has the potential to generate three million Jobs, especially for Indians who come from economically underprivileged sections, who aren't very highly educated. So, in the words of Deckhands, the hardware industry can be some sort of a panacea for Indian's unemployment problem.Also, with the size of the contract manufacturing industry expected to be over $500 billion by the year 2010, Indian firms could grab a significant chunk of the pie in a manner pretty similar to Indian's emergence as a key player in the global BOP stakes. And, with a potentially huge market in embedded systems emerging, Indian firms with the right mix of hardware and software can be big players here. For the record, of all the high-end processors produced in the world, only 6 percent are used in PC's and the remaining 94 percent are used in entertainment electronics, non-PC devices, communication products and embedded electronics.The hardware revolution is also essential for the continued high growth of the software industry. As Vine Meta, director of MATT, puts it: â€Å"India can lose out on the software advantage it has already built up, and the future potential, if it does not concentrate on the hardware front. For example, the estimated domestic hardware requirement by 2008 to meet the software target of $87 billion is $160 million. † And now the problems But before India Inc. Can go into ballistic mode on the hardware front, there are lots of serious issues that need to be addressed.Issues like lack of local availability of input raw material, ever changing government policies, inconsistent sales tax structures in different states, high interest rates, customs duties on capital goods, poor infrastructure, inordinately long and variable transit times all add to uncertainty, delays and increased costs. Something that hardware manufacturers dread. Explains Mango Church, country manager-manufacturing, IBM India, â€Å"Everyone in India cribs about duty, but even China has a similar duty structure.The main reason why companies prefer to locate their manufacturing operations in China is because customs processing in China is much faster. Here, even after a manufacturer's raw material arrives at a port it might take another month or so before the goods reach his factory. In the fast changing world of technology, that's virtually suicidal for companies into hardware manufacturing. Besides, labor laws in China are al so very flexible. In India, laments Raja Sara, chairman and managing director of Zenith Computers, there are a lot of restrictions for the hardware industry. The software industry has grown in leaps and bounds simply because there have been no restrictions. On the other hand, even if I do manufacture in an SEE in India, I Anton sell my products in the domestic market. The government says everything should be exported. But it should realism that the industry will always flock to an area where there are least restrictions. † The government can also take a cue from the fact that if the industry is allowed to grow to three times the size it currently is today, it can earn more tax from its revenues.The manufacturing industry in India also suffers from a lack of proper environmental standards. With environmental concerns mainly ignored or casually overlooked by Indian corporate, Macs desist from setting p manufacturing bases here since there is no compliance with ISO 14000 standard s, which deal with environmental issues. On the design front too, there are lots of opportunities left to be explored. Design exports are a $7 billion opportunity in areas like embedded systems and wireless telecommunications.While Indian firms do some work on hardware design exports, many unfortunately show this as software exports to avoid tax. Fact is, some experts say a robust design sector could play a huge role in bringing down PC prices too a significant reason why PC penetration remains low in India. For example, on a CPU that costs $150, the material cost is not even $4. Adds Deckhands, â€Å"If we can get a design, like say a PI, made either by ourselves or if we can get the government to buy out a design and start manufacturing here, this would bring costs down substantially in PC's. The silver lining The Indian hardware industry could learn a thing or two from the Taiwanese hardware industry, where companies started off as component assemblers some years ago. Today, the same firms are world leaders, and in fact outsource their manufacturing designs to other countries. A majority of Taiwanese firms are now original manufacturers of chippies. Another instance that could inspire companies to set up local manufacturing bases is the example of D-Link. D-Link is one of the very few hardware companies in India that does local manufacturing.Recently, the company tied up with Taiwan-based Gigabyte Technology to manufacture and market motherboards locally. D-Link will manufacture approximately 30,000 motherboards per month. Besides giving D-link a key advantage in terms of technology, it also means utilization of D-Links manufacturing facilities. The cost savings per motherboard when manufactured here works out to be approximately $5. Hence, if illume are huge, it does makes sense to outsource contract manufacturing to India.And for skeptics who doubt the quality of Indian products, Ram Augural, managing director, Wiper peripherals has a ready answer, †Å"Doubting Thomas who keep on questioning the quality of Indian products should know that Legend computers, the largest maker of PC's in China, buys network interface cards from India. † Going forward, if the government and the hardware industry proactively decide to work together and solve issues rather than have one hand clamoring for duty concessions, and the other avoiding issues, the Indian hardware industry could finitely go the software way-as MATT and Ernst & Young have said.The only question to ask is whether the government and the industry are up to it. Around the world, enterprise IT spend has been on the decline. The economic downturn coupled with inconsiderate or unplanned spending on IT in the last decade, has contributed to all this. So what is the scenario in India? As per last year's survey (IS 2002-?June issue of Network Magazine), Close had committed to spend an average of RSI 554 Lack on IT-related investments. This spending was more or less equal to what t hey had spent in the previous year (2001-2002). So, did Indian enterprises spend that amount?As per this year's survey, the average amount spent on IT was only RSI 468 Lack. This implies there has indeed been a decline in IT spending. Close did not fully utilize the amount they had budgeted for IT related projects. The largest spenders in 2002-03 were BIFFS, Telecoms/ IT/TIES, and Gobo. /US. The average amounts spent were RSI 1109 Lakes, RSI. 954 Lack, and RSI 649 Lack respectively. All other industry verticals show modest spends. Technology is a key component for BIFFS and Telecoms/let/lets verticals. This explains why spending on IT is high in these sectors.Also, nationalized banks have been spending substantial amounts on computerizing. Us have traditionally been big spenders, given the need to link distant locations. And with various state governments and quasi-government institutions pushing initiatives like e-governance, technology has been of high-priority here too. So, which were the technology verticals that received a maximum chunk of the shrunken IT budget? 68 percent Close said they invested in Bandwidth/connectivity last year. 64 percent in Enterprise hardware procurement, and 48 percent in Enterprise packaged software.Security comes fourth with 47 percent having invested in this area. More or less ? We were keen to find out the number of Close who had spent more than the amount budgeted. Nearly 60 percent said they had spent the exact amount budgeted for IT in 2002-03. 20 percent said they had spent less, while only 1 5 percent claimed to have spent more than the amount budgeted. A majority of those who had spent less than the amount budgeted are from large-sized companies (turnover exceeding RSI. 500 scores). Nearly 22 percent large-sized companies spend less on IT.The reason Enid this is obvious: Most of the large-sized companies already have sizable investments in IT when it comes to automating back-end and front-end processes. In this particu lar case, the reasoning was to build a buffer within the IT budget, to provision for any last minute or unforeseen procurement/maintenance costs that may arise. Even in the case of leading IT spenders like BIFFS, Telecoms/ IT/TIES, Gobo. / Us, more than one-fifth of companies have spent less than the amount budgeted, indicating a slowdown in IT spending.On the rise again The IT spend in 2003-04 is on the rise again, albeit slowly. This year companies plan to spend on an average RSI 493 Lack, indicating a 5 percent increase in IT spending. The major spenders are again the BIFFS, Telecoms/ IT/TIES, and Gobo. / US verticals. The BIFFS vertical is registering significant spends; their average budget has climbed from RSI 1109 Lack in 2003-04, to RSI 1310 Lack in 2004-05. In Telecoms/let/lets and Gobo. / US, both major spenders last year, the allotted budget is same when compared with last year.In almost all other verticals, companies are registering a small increase in the budget allotte d for IT. In terms of turnover, IT spending in medium-sized impasse is expected to grow by 20 percent, while in large organizations the IT budget may actually shrink by 11 percent. What technology? This brings us to our next question: Which technologies are companies investing in? The top areas of IT spend, in terms of technologies, are: Bandwidth/connectivity (57 percent plan to invest), Enterprise hardware (55 percent), Storage (46 percent), and Security (46 percent).Both Storage and Security are clearly gaining prominence in the BIFFS sector where information security and availability is critical. The Indian IT and Electronics market in 2003-04 was worth SIS$ 20. 3 billion of which SIS$ 12. 7 billion consisted of software. Electronics and IT hardware production stood at SIS$ 7. 93 billion. Some 3,500 units are engaged in electronics production manufacturing goods as diverse as TV tubes, test and measuring instruments, medical electronics equipment, analytical and special applicat ion instruments, process control equipment, power electronics equipment, office equipment, components etc.Market researcher DC estimates that the market-value estimate over next 3 years for hardware products is RSI. 75,OHO scores. The Indian electronics and hardware industry as been lagging behind the impressive performance of the software sector. Most of the hardware requirements of the burgeoning software and telecoms sectors are met by imports which are about 25%. The Ministry of Information Technology, Gobo. Of India has estimated that the total requirement of hardware and components by 2008 would be in range of SIS$ 160 billion and the investment required in the manufacturing facilities would be US$ 16 billion.MASCOT, the leading IT industry body estimates that to achieve a software export target of SIS$ 87 billion in 2008, the hardware requirement would be US$ 50 billion. By far the most comprehensive study was carried out by Ernst & Young in association with MATT, the hardwar e industry body in 2002. It estimates that given the right incentives, Indian's electronic hardware industry has the potential to reach SIS$ 62 billion by 2010, twelve times its existing size with the domestic market accounting for SIS$ 37 billion and exports of SIS$ 25 billion.The major export opportunities would be in the area of innovative new products, contract manufacturing and design services. This shows that there are large opportunities for Indian companies to increase their strength and grave these opportunities for future growth. HOC Manifestoes Ltd is one of those companies which are working to increase their network and making innovative new products. HOC Manifestoes Ltd. Is currently engaged in selling manufactured hardware (like PC's, servers, monitors and peripherals) and traded hardware (like notebooks, peripherals) to institutional clients as well as retail channel partners.Besides, it offers hardware support services to existing clients through annual maintenance c ontracts, net work consulting and facilities management. In 2003-04, He's total hardware turnover was RSI. 12. 97 billion, higher by around 24% veer the corresponding fugue for 2002-03. Of this, manufactured hardware constituted 60%, traded hardware 32% and hardware support services 9%. The company's reported operating margins in 2003-04 (including six months of OH, telecommunication and software businesses) increased to 6. 7% from 5. 9% in 2001-02, primarily because of better margins in hardware.While average material costs declined in 2003-04, the company was able to retain a part of the margins in its product realizations. Better margins in hardware resulted in the return on capital employed (RACE) from hardware increasing from 1 1. 9% in 2002-03 to 25. % in 2003-04. In the domestic home PC organized sector, HOC Manifestoes is the market leader. Other players include Zenith Computers, MM, Sun Microsystems, Wiper, Hewlett Packard. Assembled personal computers have a large presence in the domestic home PC market, accounting for a chunk of the total sales.The overall market for desktop personal computers registered a 28. 2 percent growth during calendar year 2004 as compared to the previous year. What is significant is that branded PC's continue to make impressive gains against the gray market. According to DC, the share of branded PC's grew from 36. Percent in 2004 to 49. 2 percent in 2005, registering an impressive growth rate of 74. 3 percent. Interestingly, the gray market remained flat, registering a growth of 2. 2 percent, while the total desktop PC market registered a growth of 28. 2 percent.According to DC, the recent re-surfacing of finance-based purchase options had an accelerating effect on the consumer desktop market, which is already witnessing a consistent drop in end-user prices for both the branded and unbranded PC segments. Among the vendors, HOC Manifestoes emerged as the market leader with a share of 13. 7 percent. The company registered a 9 1. Percent growth during 2004 as compared to the previous year. HP followed HOC with a market share of 1 1. 9 percent. HP too grew at a blistering pace registering a growth rate of 73. 03 percent.IBM is in the third place with a market share of 6. 2 percent. DC is not the only research firm confirming the signs of robust growth. Gardner, in a recent report, states that the Indian desktop market grew by 31. 5 percent in 2005. Says Viand Nair, Analyst, Computing Systems, Gardner India, â€Å"Peaking business confidence based on strong economic growth catcalled PC purchases in both consumer and corporate segments throughout 2005. † While every research firm has given different figures, one thing is common-the PC market is booming at double-digit growth rates.MATT (Manufacturers Association of Information Technology) estimates that the desktop PC market grossed 17. 1 lakes units in the first half of fiscal 2004-05, registering a growth of 37 percent over the same period of the pr evious fiscal. With the Indian economy booming, MATT estimates that PC sales will touch the 40 lakes mark in fiscal 2004-05. The buoyancy in PC sales can be attributed to increased consumption by traditional industry verticals such as telecoms, banking, financial services and insurance, BOP, manufacturing and government.Consumption also increased in non-traditional sectors such as education, retail outlets and self-employed professionals. In future, He's hardware sales to the institutional segment are likely to remain stable, with sustained hardware spending by all the verticals, especially the banking and financial services sector. Besides, in retail hardware sales, a continued reduction of price points, facilitated in part by the recent reduction in excise duties on PC's,

Saturday, January 4, 2020

The Crime Scene Of High School Essay - 1191 Words

When first approaching a crime scene what is the first thing one notices? Is it the tape keeping you out? Is it the mass of bystanders crowding around for a peek of the action, for a look at the police? Perhaps one notices the victim,the wound inflicted, or even the source of injury itself. Still, others don’t even bother to stop, unaffected by the misfortune of others. What some don’t realize though, is that high school can be directly compared to a crime scene. While others merely approach the scene, I am the victim, I am the yellow tape, I am the investigators trying to figure out what went wrong. High school is supposed to be the best time of your life, â€Å"you’ll miss it when it’s over† people always say, I’m calling bull crap. No one ever misses a crime scene. High school has been a repeating stab in the back, but with every stab, I grew stronger. How did I get here? How did I find myself lying on the ground stabbed in the back? The images of a broken high schooler flashes behind my closed eyes. Slowly I pull myself like I am all too used to doing. I was so naive and too forgiving. Looking back on the events leading up to where I am now it is easy to see the warning signs. The tape reads â€Å"Police Line: Do Not Cross†. It’s a guard, a barrier, a warning, a palisade set up to keep others from seeing me. Freshman year I wanted nothing to do with this school. I had been happy at my old school, with only five students in my eighth grade class I was completely and totallyShow MoreRelatedForensic Science Technician: I would like to be a Forensic Science Technician, simply because I1600 Words   |  7 Pagesbank robbery; collect evidence from a crime scene to help understand the chain of events; match DNA samples to reunite a long lost child to his/her family; and solve a crime by matching fingerprints at the crime scene to a suspect. 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Friday, December 27, 2019

New Changes and Emerging Disturbances to Agriculture

New Changes and Emerging Disturbances For along time smallholder agricultural systems has depended on inorganic fertilizers to supply the nitrogen required for crop growth as well as maintaining or slowing the rate of carbon loss. However, in other cases especially in Nitrogen limited environment of cereal based cropping systems (such as Mzimba district), fertilizer additions can actually enhance soil carbon loss (Snapp and Pound, 2008). The continued use of inorganic fertilizers has reduced soil carbon in the district and hence reduced the water holding capacity of the soil. Sustainable use of fertilizers is accompanied by the availability of residues in the soil however an emerging challenge is that recently there has been a competing demand for residues between crops and livestock. The clearing of land in search for settlement land and opening of new farming land has led to reduced forest areas and/or grasslands where livestock used to graze and consequently, they depend solely on crop residues. This competition redu ces the availability of residues to replenish soil organic matter and in the process the resilience of the agricultural systems. The outcome of the loss of resilience if increased reduced soil fertility and eventually low productivity. Another emerging change and irregular disturbance to the resilience of the agro ecosystem happening in the district is the issue of burning farming land in quest for reducing labour requirements when preparing the land forShow MoreRelatedThe Coastal And Marine Conservation And Management Approaches907 Words   |  4 Pagesrecognition of the coastal environment, existing and emerging threats and important economic value, implies that a feasible management approach is necessary. The difficulties met in planning and management starts at the very first step; identifying and prioritizing the problems (Scherer et al. 2014). Thus, the most feasible and effective approach encountered will be discussed posteriorly to the main threats; such as overfishing, pollution and climate change, in which incorporates ocean temperature riseRead MoreRaw Materials And The Natural Resources1439 Words   |  6 Pagesbeen occurred in the developing countries since these countries have needed to establish the basic infrastructure and thus the commodity demand has been raised rapidly. moreover, the fast development in the industrial sector and urbanization in the emerging economies had boosted the demand for commodities. furthermore,reducing interest between 2001 and 2004 and in 2008 led to reducing the stocked costs and therefore increasing the commodities demand. nevertheless, financialization of commodities marketsRead MoreWhat Are The Risks Of Climate Change And Global Warming? 1508 Words   |  7 Pages What are the risks of climate change and global warming? Type in your name EDRD plus your Section number Type in the Instructor’s name February 20, 2015 Abstract One of the largest problems fronting the world today is global warming. Many experts believe that our makings of carbon dioxide and extra greenhouse gases have a heating effect on the troposphere, and this can be very hazardous to human life. This research paper will explore the issue of global warming and propose ways toRead MoreThe Policy Process I : Background Briefing Essay1680 Words   |  7 PagesThe Policy Process I: Background Briefing The Effects of Climate Change †¢ Climate change has become a major challenging sustainable development issue of the twenty first century. It poses a significant and growing threat to human and public wellbeing, threatening food, water, health and national security. (Barrie Steffen, 2015, p. 2) †¢ Addressing the issue of climate change is more than the Artic ice and biodiversity. It is becoming increasingly clear that action on our emissions now may shapeRead MoreThe Impact Of Multiple Actions On The Environment2123 Words   |  9 Pages present or past activities, 2. Cumulative impacts can differ greatly in intensity, space and time, 3. Cumulative impacts may result from the interaction or accumulation of direct or indirect impacts, be additive to existing stressors, or trigger new impacts, 4. Cumulative impacts may build up over a period of time, or reach a point at which significant environmental, social and economic, either beneficial or detrimental, can occur Cumulative, direct and indirect impacts are often differentiatedRead MoreGrassland Ecosystems13817 Words   |  56 PagesResilience to Climate Change Jonathan L. Gelbard, Ph.D. Department of Environmental Science and Policy, University of California, Davis THE STRUCTURE AND FUNCTION OF the world’s grasslands makes them one of the most vulnerable to global climate change of any terrestrial ecosystem (Sala et al., 2000; IPCC, 2001a). The low-stature of vegetation confers high light availability, leaving many grasslands naturally vulnerable to invasive species (Wagner, 1989), especially following disturbance (Hobbs and HuennekeRead MoreForest Ecosystem2734 Words   |  11 Pagesthat forest, with some forests consisting of many hundreds of species of trees while others consist of just a handful of species. Forests are constantly changing and progress through a series of succession stages during which species composition changes within the forest. Thus, making general statements about forest habitats can be difficult. Yet despite the variability of our planets forests, there are some basic structural characteristics that many forests share—characteristics that can helpRead MoreWhy Nigeria Should Be Able For Build A Prosperous Economy2438 Words   |  10 Pageseconomy during the past decade. Agriculture remains relevant as main source of employment. In the 1990’s, uncontrolled debt levels, debt restructuring, failure to meet payment deadlines and write-offs damaged Nigeria’s a reputation. Nigeria returned to civilian rule in 1999, after independence from Great Britain in 1960 was followed by years of military rule. (Nigerian Government, 2015). (+) Generous natural resources Nigeria has suitable climate and soil for agriculture and extensive oil and gas andRead MoreThe Rice Wheat Farming System3246 Words   |  13 PagesSYSTEM TO THE AGRO-ECOSYSTEMS AND WEATHER Rice wheat farming system: The Indo-Gangetic plain (IGP) of south Asia is formed by the sedimentation of alluvial soil by the Indus and the Ganges rivers. The large fertile plain with flowing rivers favours agriculture. The rice-wheat farming system in the Indo-Gangetic plain occupies 13.5 M ha of India, Pakistan, Bangladesh and Nepal (Timsina and Connor, 2001). In India, the rice-wheat farming system is the major source of food security as it produces more thanRead MoreProgression vs Conservation-From the View Point of Third World Countries3064 Words   |  13 PagesEnvironment Debate,† n.d.) The Industrial Revolution involved new manufacturing processes and the transition from manual hand production and handling methods into mechanized and automated with the help of machines. The birth of machines and factories give rise to mass production, which eventually led to various environmental threat. (â€Å"The Industrial Revolution and Its Impact on Our Environment | Eco Issues,† n.d.) Other significant change includes the drastic conversion from an agrarian and rural society

Thursday, December 19, 2019

Is Facebook A Popular Free Social Networking Essay

The actual century is mainly marked by the rapid expansion of technologies and their unlimited diary improvement, so that led to an immediate fast development of social network services in the communication world. As result, almost everywhere and everybody even new born are now actors and participants onto the network world, and mostly its giant named face book. What is Facebook? According to the online dictionary WhatIs.com â€Å"Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues†. All those features offered for free by the actual giant of the network service attract almost everybody since those features are the most usual into the modern society. Therefore, the huge concentration of the majority on these Facebook features let imagine human beings more and more addicted to their new technological passion, and for that reason they keep losing their outgoing and basic social behavior. Face book is available any time, it helps to exchange information and to communicate people worldwide. Beyond hundreds of other social network services most known such as QQ., Whatsapp., Qzone., WeChat., LinkedIn., Skype., Google+., Instagram., Baidu Tieba., Twitter., Viber., †¦, Facebook remains â€Å"the world’s largest social network†, and â€Å"it is available worldwide†(Mehra) . Therefore, it appears clearly verified how Facebook with its social and convenientShow MoreRelatedEssay on Social Networking in Business1149 Words   |  5 PagesMike Swanstrom 3/29/2010 Social Networking In Business Introduction Social networking in business is the study of individuals interacting socially for business purposes. This can be done either electronically, or not electronically. Usually when social networking occurs electronically, it is achieved through network-based interfaces. Social networking is primarily focused around one thing: connections. One can utilize every social network that exists (Facebook, Twitter, etc.), but unlessRead MorePopular Culture Analysis : Social Media And Business1283 Words   |  6 PagesStudent’s Name Tutor’s Name Culture June 17, 2015 Popular Culture Analysis: Social Media and Business Facebook, Twitter, Google Plus, LinkedIn, and Instagram, are extremely popular social media sites found on the internet. None of these sites would have emerged had it not been for the development of the computer, and then, the internet. Today, thanks largely to the internet, communicating globally have become very simple. Gone are the days when people sent letters by post, or in case of emergenciesRead MoreCommunicating Online Essay1065 Words   |  5 Pageswith these social networking sites allowing us to communicate with people with a simple click of the mouse. This essay is going to prove that social networking sites are evolving and that communicating online is making it easier for people to communicate, easier for people to invite others to social events and allow people to have romantic relations online. Social networking makes it easier to communicate: Facebook is popular and easier for people to communicate worlwide. â€Å"Facebook provides anRead MoreSocial Media705 Words   |  3 PagesSocial Media Analysis Social media has become a social and cultural force that has shaped many peoples lives over the course of a few short years. There are many different social media channels that people use and they have a range of differences associated with each one. YouTube, Facebook, and LinkedIn are three different types of social media that were chosen to illustrate some of the differences that are associated with different social media platforms. This technology is so powerful thatRead MoreA Technological Revolution655 Words   |  3 Pagessociety has become an ever-growing popular topic as technology continues to evolve. Social networks and their affects on society in particular has become a prevalently discussed topic. In modern culture social networking is know as the use of dedicated websites and application to communicate informally with other users, or to find people with similar interests to oneself. With the availability of several types of social networks increasing, each social networking site connects people in differentRead MoreTaking a Look at Facebook715 Words   |  3 PagesFacebook An online social networking application which is used by over five hundred million users, used for communicating, surfing for friends online and killing boredom. Facebook is an application specifically designed for College students to communicate between each other but is now open to anyone above the age of thirteen. Facebook is the new face of the 21st Century. A well-developed website which connects people, families and friends’ will show understanding about Facebook, Networking and mobileRead MoreHow Social Networking Sites Have Become Powerful Tools For Recruitment And Hiring1440 Words   |  6 PagesSocial media websites have become powerful tools for recruitment and hiring in many organizations. Some organizations rely on these networks to attract and screen talent. According to Davison and Maraist (2011), â€Å"A recent survey by the Society for Human Resource Management reported that in 2006, only 21% of organizations had used social networking sites as an HR tool, b ut in 2008, 44% had used social networking sites for HR†¦the same survey reported that 34% of organizations currently use social networkingRead MorePersuasive Speech : Social Networks960 Words   |  4 PagesPersuasive Speech : Social Networks INTRODUCTION Nowdays, many existing social sites mediate worldwide. Among the popular website and the choice and the madness of all ages, especially teens are Facebook, Twitter, Friendster, and Myspace. Most social network services are web based and offers multiple ways of interaction between users, such as online chats, exchange messages, e-mail, video, voice chat, file sharing, blogging, discussion groupsRead MoreThe Fascination Of Social Network1403 Words   |  6 PagesThe Fascination of Social Network Nowadays, people have their own cell phones, tablets personal computers. According to an article Social Media: The New News Source† written by Kristin Marino, social networking sites are a top news source for 27.8% of Americans, ranking below newspapers (28.8%) and above radio (18.8%) and print publications (6%) (Marino). Because of these kinds of information technology products, not only teenagers start using social networking sites, but also our previous generationRead MoreEssay about The Ever Evolving Age of Social Networking959 Words   |  4 Pagesmanner . Beginning in 2003 with MySpace, social networking is one aspect that has completely revolutionized people’s everyday lives. The empire created by MySpace was then further expanded by a new generation of social networks such as Facebook and Twitter. This era was marked with innovative new features including video chat and increased commercialization of businesses, leading to increased popularity and growth whi ch is intangible. The change in social networking over the past several years has modernized

Wednesday, December 11, 2019

Online Social Media Platforms

Question: Describe about the Online Social Media Platform. Answer: 1.0 Introduction The following assignment relates to the application of online social media platforms by individual users as well as by business entities. Social media has a pertinent impact on the operational as well as the marketing policies adopted by a business enterprise. It creates visibility for the brand and creates an interpersonal relationship with the consumers. Besides this, social media is an effective platform that enables users as well as consumes to stay in touch and post their feedbacks. However, there arise certain issues when using online social media platforms. In certain instances, the safety and security of consumers have been compromised (Duggan Brenner, 2013). In addition, there has been leak of confidential data. As such, it remains essential to safeguard users against such hazards to retain the effectiveness of online social media platforms. 1.1 Background Proper enhancement is made to the life of both users and the organizations by the rapid growth of social media. Social media makes global collaboration with the help of the shared information through the online platform and adopting the e-business and e-commerce model. According to the current trend, it is observed that social media forms the community of online communication channels by the combination of community-based inputs, coherent sharing of information, and proper collaboration. This particular formation is done by the various websites, web application, social networking, microblogging, Wikipedia, and different types of social forums (Sandilands, 2013). Adopting the different social application is the nature of modern day businesses as well as individuals. Social media emphasises on two separate aspects of the interest of people to develop relationships with the others; one is related to the protection from predation, and the other is seeking valuable information driving the appropriate decision-making. By aiming these particular intensions of the modern day human beings, social media facilitates the establishment of the overall system to guide the businesses for the achievement of success in their respective way of operations. Over the years, the continuous evolution of social media produces different kinds of benefits to the businesses and users (Kim Ko, 2012). However, some critical drawbacks can also be observed due to the application of the existing framework. Over the years, users, as well as businesses, have exposed to the number of threats posed by the different factors of social media (Van Dijck, 2013). Therefore, the research aims to investigate the utilisation of social media by the small businesses to explore the countless opportunities while facing significant challenges at the same time. 1.2 Problem Statement It is a known and obvious fact that the internet and information plays a significant role in the lives of people as well as the business leading the social media phenomenon as the interesting topic to research. Because of the fundamental influences of social media on the attitudes of people and brand image of the company, the particular interest on social media is provided importantly (Aral, Dellarocas Godes, 2013). Due to the influence of economic crisis, many brands suffered the diminishing sales and falling rates of customer satisfaction. According to the investigation, the individual financial crisis is not the only reason for the brand failure. Due to the perception issues, brands like MySpace and GAP have faced the declining sales alongside necessity of rebranding. Based on such scenario, companies are continuously prioritising on the changing preferences and opinions of the customers to cope up with the growing requirement. It is possible by embracing the advanced technology and avoiding the common challenges eventually (Castronovo, Huang, 2012). The relevance of brand attitudes can be found in different segments of the market, which confirmed by the previous studies. This individual face articulates that the actuality of the problem is evident from the business as well as users context. Therefore, the companies and the marketers are facing particular difficulties to cope up with the evolving brand attitudes of the customers while considering the widespread of social media and increasing number of social media users (Brennan, 2014). All the companies are engaged in building positive brand attitudes or at least an attitude that can lead them towards the profitability and attaining the leading position in the market by exploring the future opportunities of growth. It is found that different factors associated with social media failed to deliver the proper information to the companies supporting the development of the helpful insight about the customers a ttitude towards a brand, which is necessary for achieving the business objectives. 1.3 Significance of the Research The existing environment related to the social media users and the presence of social media platforms ensures the presence of the variety of companies into the same marketplace causing unfeasibility of the in-depth information required by the businesses (Tuten Solomon, 2014). Furthermore, the existing solutions are cannot be generalised for the numerous company belonging to the broad range of industries and locations. With the help of this study, it is expected that the strategies adopted by the small to medium businesses can be identified regarding the utilisation of social media to ensure the increasing customer engagement. Apart from that, the significance of the research is based on addressing the challenges faced by the businesses to adopt the suitable strategy related to utilisation of social media and exploring solutions to mitigate those. 1.4 Purpose and Aims The principal purpose of the study is based on investigating and developing proper strategies for the small and medium sized businesses to adopt the utilisation of social media adequately for interacting with the customers actually (Stephen Galak, 2012). Based on the identified aims, it is essential for the study to investigate the different challenges and obstacles faced by the businesses and individuals in the modern day environment. The primary purposes of the survey are highlighted below: Determining the implications of social media on the performance levels of the business Reviewing the current approaches adopted by the businesses related to the social media and their relevancy with the chosen business objectives Shaping the usefulness of social medial to generate leads Investigating the availability of unique approaches to mitigate the identified challenges for the users and the businesses 2.0 Literature Review 2.1 Introduction This chapter is designed to highlight the key pieces of literature for examining the roles of different approaches as part of the social networking framework in the strategic marketing process of the small to medium businesses. To achieve the aim, the literatures, and the theoretical frameworks will be reviewed from different perspectives specifically covering from the strategic planning and integrated market communication process, as adopted by these companies. (Newman et al., 2012). With the help of the process, different understandings related to the theoretical underpinnings will be developed to explore the issues associated with the growth and sustainability of these companies, while assessing the obstacles from overcoming the competition in the respective market. 2.2 Strategic Planning and the Role of Marketing The competitive advantage can be gained by the internal strengths and market opportunities of the organization. Alternatively, the success of the business also depends on the ability of its value promotion to identify and address the needs and expectations of the target market (Laroche, Habibi Richard, 2013). According to Aaker and Mcloughlin (2010), the strategic direction of the organization must need to be in line with the perceived value of the target market, and the overall processes referred to the strategic fit. Based on the argument of Hough et al. (2011), the individual process is achieved by the firm effectively with the help of strategic planning, which helps the business to define the vision and objectives. It is acknowledged that the certain factor helps the businesses to understand its business environment for driving the formation and implementation strategies while controlling the different areas of operations (Hollensen, 2015). In this situation, McDaniel et al. (20 13) explained that the use of social media by the businesses helps them to carry out their marketing by extracting detailed information about the attitudes and demands of the customers. The process facilitates the exchange of value in a significant manner between the organization and the target market. With the help of the understanding, it is observed that adoption of social media influences the development of marketing approaches for an organization while the marketing is playing significant roles in the strategic planning process. 2.3 Direct Marketing Communications Marketing of the organization is composed of different methods like telemarketing, direct mail, digital marketing, door-to-door leafleting, and digital marketing (De Vries, Gensler Leeflang, 2012). By looking at the modern day context, digital marketing is continuously gaining the utmost amount of importance due to the consistent evolution of the techniques to develop the communication between the people and organizations. John Fahy and David Jobber (2012) defined digital marketing as the combination of digital technologies used for achieving the marketing objectives of the business. Therefore, the characterisation of digital marketing is done by considering the significant changes in the communication process involved. From the perspective of utilising the social media, Fahy and Jobber (2012) further explained that the businesses of the modern day environment face the significant amount of challenges in the process of coping up with the new technologic requirements. Apart from that , challenges are also observed in finding new generation of customers according to the utilisation of media (Trainor, et al., 2014). Therefore, the businesses should need to provide growing importance to the social media for factor integrated into the marketing strategy would help the businesses to communicate and engage the customers to the organization. Previous researchers, in this case, have outlined three major components of social media marketing agreeing on the effective involvement of social networking sites like Facebook, LinkedIn, and Google Plus (Hudson Thal, 2013). Apart from that, these businesses must need to concentrate on their presence in microblogs and image sharing websites. 2.4 Internet Marketing and Difference of Strategies Because of the socio-cultural conditions, consumer behaviours are changing rapidly in the modern day business environment, while it is observed that people have less time for different factors (Seidel Chatelier, 2013). Due to the increasing work hours and growing number of women participating in the workforce, the time value of individuals has become highly important. Zappala and Gray (2006) argued that the significant rise of social media is based on the capability of the factor emphasising on such fact related to the modern day society by dramatically changing the purchasing and communication process for the individuals (Luo Zhang, 2013). The fast and efficient communication can be developed with the inclusion of social media to access the vast array of information for the users and businesses. Zappala and Gray identified the noticeable difference in the data area. According to Ingham et al. (2012), the customers can access the wide range of quality information by the use of internet related to the product and service related details and different promotional activities as part of the business marketing. The process is highly distinct from the traditional marketing regarding accessing the information and approaching to the reach of customers (Albarran, 2013). Apart from that, the authors have also noticed differences regarding the client relationship process. By the integration of social media in the marketing strategies, the businesses are required to develop the interactive relationships with the customers through the direct involvement, something that is far too different from the previous way of marketing. 2.5 Summary The overall chapter has successfully highlighted the overview of the relevant works of literature covering the small business marketing, integrated techniques of the marketing, and social media marketing. It is observed that the fundamental struggle is highly faced by the small businesses regarding the use of social media to reach towards the customers. It is important to mention that the existing researches conducted on the use of social media by the small businesses have failed to gain insights on the strategies employed by these firms for ensuring the favourable customer engagement (Malthouse, et al., 2013). Therefore, the overall understanding lead towards the need of additional research to gain deeper insight into developing some important approaches or method to address and eliminate the critical challenges associated with the use of social media by the businesses. 3.0 A Proposed Model Apart from the benefits of social media in the enhancement of life and marketing aspect of the business, different challenges and difficulties can be articulated by the help of literatures, highlighted earlier. Therefore, the application of proper models is required for improving each area of the identified issues. 3.1 Justification of New or Updated Models Firstly, SONET model should need to be implemented for measuring the quality of information and most importantly the privacy of data in the social networking sites. The tools of SONET model are adequately effective for achieving such objective. Secondly, particular attention is needed to be provided to the shared information to ensure the success of the business (Kumar, et al., 2013). Different techniques should need to be applied as part of this process to maximise the spread of the shared information. Thirdly, the platform like Verily should need to be considered for verifying the information collected from the social media to eliminate the misleading statistics. Lastly, the social measurement model must need to be developed for measuring the digital marketing success of the business while reducing the challenges in the process. 3.2 Explanation of Models SONET Model: SONET model is developed by two different tools called as PrivAware and Privometer providing online security to the shared information. As specified by (Thomas Thomas, 2012), sensitive information of the business or the individuals can be easily hacked by the hackers causing some significant amount of damages to the privacy related criteria of the businesses. Furthermore, (Thomas Thomas, 2012) have outlined the involvement of PrivAware and Privometer. Based on the critical analysis, PrivAware helps to detect the loss of unintended information in social networking, where Privometer measures the leakage of sensitive information from the user profiles to help the reduction of the identified issues. Paying Attention: (De Vries, Gensler Leeflang, 2012) has indicated the businesses to refer to a model, which can provide attention to the number of activities, which are conducted in the social media platforms like Facebook or Twitter. Based on the investigation to the particular work developed by (De Vries, Gensler Leeflang, 2012), it is observed that special attention must need to be provided to the posting of information. According to the process, the business or users must need to repost the previous post with the use of hash tag if the previous information is identified to be helpful in the different perspective. Fact-checking Platform: As disclosed by Evans (2012), the basic involvement of Verily is provided the major importance, as the model is utilised as a fact-checking platform for analysing the collected information both manually and technically. It is designed to eliminate the effects of fake information to the downturn of the business (Evans, 2012). The particular method helps the business to gather the accurate data and statistics for developing appropriate decision. Social Measurement: Measuring the social media responses is one of the most challenging issues for the small business as dictated by (Hollensen, 2015). Furthermore, the author has indicated that the measurement process engages the business to utilise the campaign-focused metrics and up-to-dated analytical tools helping the organizations to calculate the number of users with their opinions. The particular process ensures the high engagement rates of the users to the business to proliferate the possibility of growing sales and increasing brand awareness. 3.3 Strengths and Weaknesses of the Models Some of the major strengths of the identified social media models are highlighted below: Successful integration with different applications and websites to promote effective communication Increasing users engagement to the marketing initiatives and approaches Developing clear and precise understanding of the current market needs and trends Apart from the identified strengths, critical threats are also associated with the application of such models, which are disseminated below (Stephen Galak, 2012): Weakening the click-through-rate of advertisement Lack of maintaining different features associated with the social media campaigning process, such as dislike button, group or video chats, etc. Elimination of the entire risk of developing the protection of user information 4.0 Implementation of the Model 4.1 Context of implementation In the case of the SONET model, it should be implemented in the profile privacy settings of the user profile. Paying attention model should need to be considered for the posts that are shared previously by looking at their importance to the present context. The verily platform is required to be implemented in the process of sharing and collecting the information from the social media (De Vries, Gensler Leeflang, 2012). Lastly, campaign-focused metrics or different types of latest analytics must be implemented in the analysis of social media conversation. 4.2 Implementation In order to implement the SONET model, a bit-way implementation is required by the business providing end-to-end transport of the bit streams. Additionally, multiplexing should need to be done by byte interleaving. In the case of paying attention model, a statistical graph chart is necessary to be developed for tracking and measuring the responses from a particular post in the different periods. For implementing fact-checking platform model, Verily is needed to be introduced in the analytical process of the collected information, and the process should need to be carried out both manually and technically (De Vries, Gensler Leeflang, 2012). Lastly, statistical analysis and other marketing metrics are required to be adopted for implementing the effective use of social measurement model. 5.0 Evaluation of Implementation 5.1 Positive Outcomes of Implementation Number of increasing followers can be determined to measure the suitability of the business approaches Possible support can be delivered to the business expansion related objectives Development of open marketplace can be possible in the social media 5.2 negative Outcomes of Implementation Continuously changing technologic environment may obsolete the specific implementation Different ad-blocking extensions can be hinder the positive results of the implementation Chances of leaking the privacy can still remained open for the business and the users Conclusion By accomplishing the overall paper, it can be acknowledged that the adoption of new technology is often a complicated process for the business and requires the involvement of proper training. Because of the implementation of emerging technology, the businesses are often encountered with various kinds of challenges or restrictions from the potential users. Therefore, the organizations are highly required to adopt a suitable model in order to introduce the new technology favouring the small business (Hollensen, 2015). Based on the proposed models and frameworks, it should be mentioned additionally that the development process should needed to initiated after discussing effectively with the employees as well as potential users for recognising their challenges. Such process is significant enough to ease the transition associated with the overall process. References Albarran, A. B. (2013).The social media industries. Routledge. Aral, S., Dellarocas, C., Godes, D. (2013). Introduction to the special issue-social media and business transformation: A framework for research.Information Systems Research,24(1), 3-13. Brennan, R. (2014).Business-to-business Marketing(pp. 83-86). Springer New York. Castronovo, C., Huang, L. (2012). Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), 117. Crittenden, V., Crittenden, W. (2015). Digital and Social Media Marketing in Business Education Implications for the Marketing Curriculum.Journal of Marketing Education, 0273475315588111. De Vries, L., Gensler, S., Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing.Journal of Interactive Marketing,26(2), 83-91. Duggan, M., Brenner, J. (2013). The demographics of social media users, 2012 (Vol. 14). Washington, DC: Pew Research Center's Internet American Life Project. Evans, D. (2012).Social media marketing: An hour a day. John Wiley Sons. Hennig-Thurau, T., Hofacker, C. F., Bloching, B. (2013). Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies.Journal of Interactive Marketing,27(4), 237-241. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Hudson, S., Thal, K. (2013). The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), 156-160. Ingham, D., Bejan, A., Mamut, E., Pop, I. (Eds.). (2012). Emerging technologies and techniques in porous media (Vol. 134). Springer Science Business Media. Kim, A. J., Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), 1480-1486. Kumar, V., Bhaskaran, V., Mirchandani, R., Shah, M. (2013). Practice prize winner-creating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey.Marketing Science,32(2), 194-212. Laroche, M., Habibi, M. R., Richard, M. O. (2013). To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), 76-82. Luo, X., Zhang, J. (2013). How do consumer buzz and traffic in social media marketing predict the value of the firm?.Journal of Management Information Systems,30(2), 213-238. Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., Zhang, M. (2013). Managing customer relationships in the social media era: Introducing the social CRM house.Journal of Interactive Marketing,27(4), 270-280. Newman, G., Wiggins, A., Crall, A., Graham, E., Newman, S., Crowston, K. (2012). The future of citizen science: emerging technologies and shifting paradigms. Frontiers in Ecology and the Environment, 10(6), 298-304. Sandilands, T. (2013). Advantages and disadvantages of social media marketing.. Seidel, R. J., Chatelier, P. R. (Eds.). (2013). Virtual Reality, Trainings Future?: Perspectives on Virtual Reality and Related Emerging Technologies (Vol. 6). Springer Science Business Media. Stephen, A. T., Galak, J. (2012). The effects of traditional and social earned media on sales: A study of a microlending marketplace.Journal of Marketing Research,49(5), 624-639. Thomas, M., Thomas, H. (2012). Using new social media and Web 2.0 technologies in business school teaching and learning.Journal of Management Development,31(4), 358-367. Trainor, K. J., Andzulis, J. M., Rapp, A., Agnihotri, R. (2014). Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM.Journal of Business Research,67(6), 1201-1208. Tuten, T. L., Solomon, M. R. (2014).Social media marketing. Sage. Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. 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Tuesday, December 3, 2019

Solutions For Social Security Essays - Economy, Finance,

Solutions For Social Security Social Security is a hot topic of debate today, since most American's believe that the system is near collapse. The trust fund that Americans have been paying into for Social Security is likely to dry up in 2029 due to the large number of baby boomers heading into retirement. Franklin Roosevelt set up Social security to help the people that had worked and Struggled all their lives in honest toil. Social security was set up to accomplish two main goals. The first goal of Social Security is to act as a disability or life insurance policy that protects almost all Americans. Currently, there are seven million survivors of deceased workers and four million disabled Americans that receive income support from Social Security. The second goal is to provide lifetime retirement benefits that rise with inflation. Social Security payments for retirees are needed to keep half of the elderly Americans above the poverty line. A large number of baby boomers believe that they won't see a dime's worth of Social Security benefits, and most younger people assume that once they have reached retirement the program will be gone. There have been many proposed solutions to the Social Security problem. A first possible solution is to dramatically change the Social Security Payroll Tax. Another proposal is to change amount of benefits of the provided by Social Security. A third reform proposal includes investing Social Security money in stocks either by the government investing the money or by setting up mandatory IRA investing. Another major development in the future of Social Security is the recent proposals made by President Clinton's Advisory Committee on Social Security. In January of this year the Advisory Committee on Social Security presented a report of strategies to save Social Security. Shortly after the 261 page report was released there was a huge increase of debates and criticism over the future of Social Security. The issue facing American today is when and how to reform S ocial Security. Although the American public and political groups are unwilling to accept the burdens of social security reform, extensive reform is needed soon to continue paying the current benefits to American citizens. A change in the Social Security tax is a possible factor of reform to bring the Social Security program back on track. Currently the Social Security tax is a flat-rate tax paid on all employment earnings up to a specified limit. Due to inflation the limit is increased every year currently it is just over $60,000. This tax is much harder on a lower income individual because the higher income individual is only taxed on their income that is below a certain amount set every year. It has been proposed that if the limit on the payroll tax were lifted, two-thirds of the projected Social Security deficit would be eliminated. Once the limit on the payroll tax is lifted a rise in the tax rate of the employers and the employees by 1.1% is predicted to be enough to solve Social Security's problems. This is assuming that two evasive actions take place. First the government will have to keep its hands of this extra tax revenue gained by the tax increases. Second the proposed solution will only ha ve a chance to work if it is started immediately while the baby boomers are still able to add a little more cash to the trust fund for there own retirement. This solution isn't likely to be implemented by today's political system. The advisory council on Social Security would not pursue the lift of the limit because the support of the wealthy voters for Social Security reform would be lost. Americans are also weary of Social Security tax increases. The middle and lower class voters would also not support a Social Security tax increase. A recent poll by Money magazine found that 70% of the public is unwilling to pay more tax than the current 6.2% rate. Another proposed solution to Social Security's problems is a to decrease the amount of benefits received by retirees. The first way to reduce the amount of benefits that are being paid out is to adjust the CPI. Sen. Daniel Monynihan of New York (Dem.) has proposed that